Reexamination on Potential for Personalization in Web Search

摘要: Various strategies have been proposed to enhance web search through utilizing individual user information. However, considering the well acknowledged recurring queries and repetitive clicks among users, it is still an open issue whether using information a proper direction of efforts in improving search. In this paper, we first quantitatively demonstrate that more beneficial than common Then statistically compare benefit Kappa statistic. Finally, calculate potential for personalization present overview what can from All these analyses are conducted on both English AOL log Chinese Sogou log, bilingual perspective statistics consistently confirms our findings.