Editorial: bringing socially unacceptable services into services marketing

作者: Mark Scott Rosenbaum , Rebekah Russell-Bennett

DOI: 10.1108/JSM-07-2020-0295

关键词:

摘要: This paper aims to define the term “socially unacceptable services” and call for novel research in these under-researched service industries.,Personal reflections.,Service offerings exist that, despite their ability create value customers, clients or partners, many society at large deem be offensive, inappropriate harmful a variety of reasons. Service researchers have ignored existence impact socially services on consumers too long.,Given expanding role transformative (TSR) paradigm marketing domain, especially given its emphasis exchanges that influence consumer societal well-being reality profoundly welfare both positive negative manners, time is opportune begin exploring from TSR perspective.,Given buyers sellers who enter often seem satisfied by doing so, authors encourage unearth how obtain explore whether with full information make informed decisions.,This viewpoint one first provide an impetus program offers list potential topics this new area. The believe may emerge as separate paradigm.

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