注册
/
登录
高级搜索
开启搜索历史记录
删除搜索历史记录.
搜索历史记录选项已关闭,请开启搜索历史记录选项。
我的图书馆
Your browser does not support JavaScript, or it is disabled. JavaScript must be enabled in order to view listings.
The effects of perceived brand globalness on consumer responses to brand failures
作者: Xue GAO
DOI:
10.14793/MKT_ETD.1
关键词:
摘要:
保存
引用
反馈
分享
想要
索引来源
1
下载资源
2
ln.edu.hk
本地加速
ln.edu.hk
PDF
下载加速
sci-hub.st
HTML
下载加速
参考文章
(45)
1.
T Levitt,
THE GLOBALIZATION OF MARKETS
HARVARD BUSINESS REVIEW.
,vol. 61, pp. 92- 102 ,(1983)
2.
Julie Pallant,
SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS for Windows
,(2007)
3.
Richard L. Oliver,
Satisfaction: A Behavioral Perspective On The Consumer
,(1996)
4.
Jean-Noël Kapferer,
The new strategic brand management : creating and sustaining brand equity long term
Published in <b>2008</b> in London by Kogan Page.
,(2004)
5.
Kevin Lane Keller,
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
,(1997)
6.
Warren J. Bilkey, Erik Nes,
Country-of-Origin Effects on Product Evaluations
Journal of International Business Studies.
,vol. 13, pp. 89- 100 ,(1982) ,
10.1057/PALGRAVE.JIBS.8490539
7.
Chih-Kang Wang, Charles W. Lamb,
The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products:
Journal of the Academy of Marketing Science.
,vol. 11, pp. 71- 84 ,(1983) ,
10.1007/BF02721862
8.
Richard L. Oliver,
Whence Consumer Loyalty
Journal of Marketing.
,vol. 63, pp. 33- 44 ,(1999) ,
10.2307/1252099
9.
Charles M. Lillis, Chem L. Narayana,
Analysis of ”Made in“ Product Images–An Exploratory Study
Journal of International Business Studies.
,vol. 5, pp. 119- 127 ,(1974) ,
10.1057/PALGRAVE.JIBS.8490816
10.
Eitan Gerstner,
Do Higher Prices Signal Higher Quality
Journal of Marketing Research.
,vol. 22, pp. 209- 215 ,(1985) ,
10.1177/002224378502200210
来源期刊
2010 年,
Volume: , Issue: ,
Page:
相似文章
0
我的图书馆
我的账户
注册
登录
Copyright 2023 ©KipHub.
高级搜索
查找文章
包含所有这些词
包含完全匹配的短语
包含至少一个这些词
不包含这些词
词语出现的位置
任意位置
标题中
显示以下作者所著的文章:
例如:
丁肇中
或
"PJ Hayes"
显示以下刊物上的文章:
例如:
《学术探索》
或
《Nature》
显示在此期间发表的文章:
—
例如:
1996
百变星君
加载中...