Serious Play: How the World's Best Companies Simulate to Innovate

摘要: Preface Overview Part I: Getting Real 1. The New Economics of Innovation 2. A Spreadsheet Way Knowledge 3. Productive Waste 4. Measuring Prototyping Paybacks II: Model Behavior 5. Our Models, Ourselves 6. Preparing for Surprise 7. Perils Pathological III: Capturing the Value 8. An Interaction 9. Evolving with Prototypes User's Guide Bibliography Index About Author