Successful New Product Pricing Practices: A Contingency Approach

摘要: The purpose of this study is to examine the success new product pricing practices and conditions upon which contingent. We distinguish three different that refer use information on customer value, competition, costs respectively. Following Monroe's (1990) price discretion, we argue these contingent relative advantage competitive intensity. hypotheses are tested decisions for industrial products. Our results show there no general “best” or “bad” practices, but a contingency approach appropriate. These may help reduce complexity managers experience in