Exploring tourists' perception: the case of Bangladesh.

作者: Muhammad Sabbir Rahman

DOI:

关键词:

摘要: The purpose of this research is to test the tourist’s perception in choice selection a destination under perspective Bangladeshi tourism environment. survey instrument was employed by using convenience sampling procedure on 250 tourists from significant places Bangladesh. Exploratory factor analysis (EFA) followed Confirmatory (CFA) used key influential attributes. Apart that structural equation model also hypothesis study. result shows most perceived highly depend brand image, internet adoption customer’s satisfaction. This will assist operators industry Bangladesh understand factors which are influencing choose unexplored previously past researchers.

参考文章(43)
V. Kasturi Rangan, Anita Elberse, Marie Bell, Marketing New York City ,(2006)
J. C. Henderson, Tourism development and politics in the Philippines. Tourismos. ,vol. 6, pp. 159- 173 ,(2011)
Mohammadreza Tabibi, Amirreza Rohani, None, Jet Ski development strategies: the case of Caspian sea's South-west beach. Tourismos. ,vol. 6, pp. 175- 192 ,(2011)
V. Chheang, Angkor heritage tourism and tourist perceptions. Tourismos. ,vol. 6, pp. 213- 240 ,(2011)
I. O. Ezeuduji, W. Rid, Rural tourism offer and local community participation in the Gambia. Tourismos. ,vol. 6, pp. 187- 211 ,(2011)
G. R. Foxall, Ronald Earl Goldsmith, Stephen Brown, Consumer Psychology for Marketing ,(1994)
Adrian Palmer, Martin O’Neill, The effects of perceptual processes on the measurement of service quality Journal of Services Marketing. ,vol. 17, pp. 254- 274 ,(2003) , 10.1108/08876040310474819