BUSINESS MODELS: CHANGE OF SCOPE AND SCOPE OF CHANGE

摘要: The literature on business models has grown in recent years following new Internet-based opportunities. Over time, the suggested conceptualisations of have also become more general. In this paper we aim at scrutinising model relation to industrial network approach order (1) point problems inherent current conceptualisations, and (2) suggest a framework that supports analysis change or development view embeddedness. When are concerned discuss three issues; their focus firm as main unit analysis, mixing theoretical assumptions, (3) static nature. Moreover, most set selling firm’s perspective thus making but do not include buying using. As result, level aspects rare. In contrast firm-centred approaches by other authors, ‘offering’ focal element analysis. We identify categories with regard offerings an analyse consequences such changes terms emerging models.