Competition, Circulation and Advertising
作者： Stephen Lacy , Hugh J. Martin
DOI: 10.1177/073953290402500103
关键词:
摘要: … A survey of 125 national advertising managers discovered that many managers consider other media to be substitutes for national advertising." Almos t 53 percent sa id maga zines a …
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sci-hub.se 参考文章(43)
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