Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

作者: Tom Reichert

DOI: 10.1080/10532528.2002.10559806

关键词:

摘要: … of sexual information in advertising (i,e., sex in advertising). In addition to covering common types of sexual … , especially with regard to advertisers’ use of sexual outcomes as reasons for …

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