Storying energy consumption: Collective video storytelling in energy efficiency social marketing.

摘要: Despite calls for more socio-technical research on energy, there is little practical advice to how narratives collected through qualitative may be melded with technical knowledge from the physical sciences such as engineering and then applied in energy efficiency social action strategies. This despite established environmental management literature about domestic use regarding utility of practice theory narrative framings that socialise everyday consumption. Storytelling positioned this paper both a focus research, one potential tool can arguably enhance interventions. We draw upon practices, storytelling, present our framework called 'collective video storytelling' combines scientific lay offer management. Collective storytelling discussed context Energy+Illawarra, 3-year cross-disciplinary collaboration between marketers, human geographers, engineers target behavioural change within older low-income households regional NSW, Australia.