Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior

摘要: Peer communication represents 1 mechanism through which norms are disseminated in social groups. The theory of normative behavior (TNSB) posits that group identity, outcome expectations, and injunctive moderate the relation between descriptive behaviors. This article extends purview TNSB by conceptualizing peer as another moderator relationship A survey was conducted among college students (N = 675) to measure their perceptions, communication, alcohol consumption, alcohol-related consequences, intention drink alcohol. As hypothesized, norms, interaction these two variables were significantly associated with even after controlling for known predictors both consumption various mechanisms influences. Controlling prior also a significant predictor consume future. model explained approximately 63% variance intention. study found drinking behaviors intentions perceived norms.