The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective
作者： Jay Trivedi , Ramzan Sama
DOI: 10.1080/15332861.2019.1700741
关键词:
摘要: This paper focuses on consumer electronics products and observes the comparative effect of celebrity vis-à-vis expert influencers on consumers' online purchase intentions. The …
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