The impact of a social norms approach on reducing levels of misperceptions around smokefree hospital entrances amongst patients, staff, and visitors of a NHS hospital: a repeated cross-sectional survey study.

摘要: Smoking is a cause of avoidable morbidity and mortality. In the United Kingdom (UK) national smoking ban inside hospital buildings widely adhered to. There perception it has led to smokers congregating around entrances (Selbie D. 2016, It’s time for truly smokefree NHS. Public Health Matters Blog. England). Efforts shift social norms create positive environments might be strengthened by delivering messages. This study explored impact approach campaign reduce levels misperceptions surrounding support entrances. Repeated cross sectional design. Staff, patients, visitors at Pinderfields National Service (NHS) Hospital (Wakefield, (UK)) completed survey before after implementation public health (n = 481 surveyed before; n = 459 after). The main outcome measure was difference between perceived reported were high majority participants agreed that patients (n = 849, 90% agreed), staff (n = 863, 92% (n = 850, agreed) should not smoke in entrance. Participants underestimated proportion others who self-reported keeping entrance smokefree. Over respondents entrance, but 50 75% staff, did mean percentage thought higher responding after, compared those before, campaign. an overall significant effect on attitudes towards entrances; all instances believed with People hold people choose associated strengthening norms. Such campaigns considered Trusts as one evidence-based based tactic denormalise smoking, increase policies.