Measuring consumer response to food products
作者： Lawrence L. Garber , Eva M. Hyatt , Richard G. Starr
DOI: 10.1016/S0950-3293(02)00030-7
关键词:
摘要: … The failure of taste tests to predict the market performance of new food products (cf. Burger … sales among other forms of marketing communication. Effective marketing strategic planning …
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sci-hub.se 参考文章(52)
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