Product Modularity, Process Modularity, and New Product Introduction Performance: Does Complexity Matter?

作者: Shawnee K. Vickery , Xenophon Koufteros , Cornelia Dröge , Roger Calantone

DOI: 10.1111/POMS.12495

关键词:

摘要: … the effectiveness of each type of modularity. This study addresses a core research question: … attributed to the magnitude of innovation instead of the focal modularity variables. Model 2 …

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