Morph the Web to Build Empathy, Trust and Sales
作者： Glen l. Urban , Fareena Sultan , Michael Braun , Guilherme Liberali , John R. Hauser
DOI:
关键词:
摘要: As salespeople and anyone trying to communicate already knows, individuals process information in different ways. Messages delivered the matched cognitive style will be more effective. Advances technology behavioral science are beginning enable an empathetic Web emerge--a that can figure out for itself how a user wants talked to.
unirioja.es参考文章(15)
William J. Qualls, Glen L. Urban, Fareena Sultan, Placing Trust at the Center of Your Internet Strategy MIT Sloan Management Review. ,vol. 42, pp. 39- 48 ,(2000)
Richard Riding, Stephen Rayner, Cognitive Styles and Learning Strategies : Understanding Style Differences in Learning and Behavior David Fulton Publishers. ,(2013) , 10.4324/9781315068015
Allan Paivio, Imagery and verbal processes ,(1971)
Peter Lee Wright, The Cognitive Processes Mediating Acceptance of Advertising Journal of Marketing Research. ,vol. 10, pp. 53- 62 ,(1973) , 10.2307/3149409
Mohammad Issack Santally, Senteni Alain, Personalisation in Web-Based Learning Environments International Journal of Distance Education Technologies. ,vol. 4, pp. 15- 35 ,(2006) , 10.4018/JDET.2006100103
Geert H. Hofstede, Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations ,(2001)
Christopher W. Allinson, John Hayes, The Cognitive Style Index: A Measure of Intuition‐Analysis For Organizational Research Journal of Management Studies. ,vol. 33, pp. 119- 135 ,(1996) , 10.1111/J.1467-6486.1996.TB00801.X
Jan‐Benedict E. M. Steenkamp, Hans Baumgartner, Assessing Measurement Invariance in Cross-National Consumer Research Journal of Consumer Research. ,vol. 25, pp. 78- 90 ,(1998) , 10.1086/209528
Enrique Frias-Martinez, Xiaohui Liu, Sherry Y. Chen, Automatic cognitive style identification of digital library users for personalization Journal of the Association for Information Science and Technology. ,vol. 58, pp. 237- 251 ,(2007) , 10.1002/ASI.V58:2
Fons Trompenaars, Riding the waves of culture : understanding cultural diversity in business The Economist Books. ,(1993)