作者: Alan D. Bright , Michael J. Manfredo
DOI: 10.1080/08941929709381045
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摘要: Influencing behavior or increasing public knowledge about natural resource issues requires an understanding of the effects communication on attitudes. This study examines balanced, two‐sided information a issue direction and strength attitudes toward management strategies related to that issue, using old‐growth forests as case study. Process theories attitude‐formation attitude‐change suggest influences by affecting nature cognitions are elicited. effect, however, depends in part how relevant perceives be. Results that, while important had little influence attitudes, it did with which were held, moderated personal relevance issue. Implications need understand target audience aud...