Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan
作者： Guowei Chen , Hung-Che Wu , Ching-Chan Cheng , Chi-Han Ai
DOI: 10.1016/J.JHTM.2019.06.002
关键词:
摘要: Abstract This study aims to examine the relationships between restaurant attachment dimensions, experiential relationship quality dimensions and intentions. A convenience sample of 492 single customers who dined at one friendly in Taipei City Taiwan was surveyed. The results will assist management developing implementing market-orientated service strategies increase perceptions dependence, identity, affect, familiarity intentions order enable come trust feel satisfied with committed restaurants.
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