Market share and warranty costs for renewable warranty programs

摘要: Abstract A majority of consumer products is associated with some type warranty. The nature and extent the warranty affect sales, market share, costs profits many businesses. can be defined as an assurance from a seller to buyer that product sold guaranteed perform satisfactorily up certain length time, which period. In case failure within period, it assumed will conform rebate policy. this paper policy selected linear pro-rata or lump sum. investigates programs offer customers option renew warranty, after initial for premium. effect such on share explored.