Questionnaire design, sampling strategy and preliminary findings: the Wet Tropics region

摘要: This report focuses initially on the survey development and sampling design of a delivered in Wet Tropics Dry Tropics. It then provides preliminary analysis initial data collected from cane growers Mainly form descriptive statistics, (the results Burdekin region can be found Farr et al., 2017b). also provisional recommendations for key stakeholders regarding possible actions that should considered future interactions with land managers Tropics. When developing questionnaires both region, questions were kept similar wherever possible, to enable comparisons between case study areas (e.g. Burdekin). The final version questionnaire is included as Appendix 1. The sample population was obtained membership database producers supplied by Terrain NRM. Each respondent allocated unique identifier de-identify data. will allow research team track changes responses across three years analyse those changes. The captures people who are/have been engaged or partially water quality improvement any other programs (93.2%) are not have last 5 (6.8%). The insights round one show growers: • Have mature profile - median age 57 years, which significantly greater than Australian (37 years). • Own (65%) own & lease (12%) their property. • lengthy management experience (average 32.7 years), often following earlier generations properties: maintaining traditions heritage important (over 63% respondents indicated this highest importance). • Do make decisions isolation – family / extended commonly involved. • Are positive about overall life (>91%). • no significant plans change practices (>95%). • believe farming practice adversely affects local streams, rivers, waterways (42%). • industry plays role declining health GBR (49%). • Tend shift blame related Great Barrier Reef. There need ‘sell science’ gain acceptance cause-effect relationship quality. There potential extend extension officers influence an increased uptake BMP practices. main ways they supported include: • Supporting innovators (‘positive deviants’). • Ensuring mangers see expertise valued voices heard. • Facilitating sharing ideas practices. • Building farms whose views respected information gatekeepers/disseminators/role models. • all persuasive communications integrated terms messages. • Developing strategies minimising impact competing conflicting Incorporating social media part communication strategy centres channels platforms used preferred managers. • Incorporate long-term based customer business-to-business marketing concepts. • Utilise Social Network Analysis identify: (a) gatekeepers opinion leaders may help hinder dissemination innovation uptake, and (b) where individual fit into various networks. • Consider use farmer typologies resources aid managers. Note: Queensland, therefore, (Section 2) 4) include common content Section 2 4 Interim Questionnaire Design, Sampling Strategy Preliminary Findings (The region) (Farr 2017b)