作者: David Pickernell , Alessio Ishizaka , Shuangfa Huang , Julienne Senyard
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摘要: Purpose: Prior research shows that universities differ in the knowledge exchange (KE) activities they pursue, but little is known about universities’ strategies regarding their portfolio of KE activities. The purpose this paper to explore strategy UK specific relation with small- and medium-sized enterprises. Design/methodology/approach: Based on 2015–2016 Higher Education Business Community Interaction Survey data set, study employs Preference Ranking Organisation METHod for Enrichment Evaluations assess from 162 higher education institutions. Findings: reveals entrepreneurial valorise university assets through five SME-focussed most beneficial measuring university. It also uncovers four different archetypal categories (groupings) based strategic focus Originality/value: This contributes literature by considering overall rather than examining individual activity isolation. provides a clearer understanding help define delineate range, combination