A Strategic Household Purchase: Consumer House Buying Behavior

摘要: The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view existing literature exploring decision making, purpose research was threefold: (a) propose a conceptual model making within frame behavior; (b) gain knowledge factors impacting process empirical standpoint with focus on prefabricated house purchases; and (c) offer implications for beneficial purchases houses. results our in-depth interviews recent owners potential buyers custom-made suggest that cognitive rational do not sufficient explanation in case high-involvement product such as house. addition idiosyncratic characteristics customer, his/her personal situation environmental factors, role feelings, experience, subconscious needs goals should be taken into account better understand kind making.