摘要: Toyota is worthy of in-depth study because the company good at manufacturing (Liker 2004; Sobek and Smalley 2008). Every automotive insider many consumers are aware familiar with Toyota’s stunning success in terms its reliable products, high productivity increasing profitability every year 2004). became world’s leading auto manufacturer approximately 15 % global market share 2005. value (US$177 billion 2005) exceeds combined General Motors (GM), Chrysler, Ford (Morgan Liker 2006). One reason for this quality products. According to recent U.S. Vehicle Dependability Study published by J.D. Powers Associates (2013), motor models earn seven segment awards higher less problems experienced car owners. Moreover, most productive company, according Oliver Wyman’s (2008) Harbour report on North American automobile industry. Chrysler led six largest multi-plant auto-makers total productivity, averaging 30.37 labour hours per vehicle (GM averages 32.29 h vehicle, while 33.88 vehicle). It worth noting that fabricates assembles a greater percentage parts own employees, big Three (GM, Chrysler) purchase modules subassemblies from suppliers, thus saving labour. Although gains essential company’s success, it keeps business growing. Wyman (2008), earned US$922 pre-tax profits produced America 2007. In contrast, Ford, GM lost US$1,467, US$729 US$412, respectively.