Using Web Analytics to Measure the Activity in a Research-Oriented Online Community

摘要: Web-based online communities, which require tremendous effort to create and maintain, can nevertheless appear quite inactive. This leads difficulties justifying their continued support. In our research, we discovered a significant amount of member activity in seemingly passive community. We want argue this demonstrates clear engagement participation members the To do this, will apply Web analytics research oriented virtual community measure member’s usage characteristics interaction with site. uses data mining techniques uncover browsing patterns by examining content server logs. It has been successfully applied usability studies highlight design problems, also used e-commerce predict and/or influence shopper’s choices. Our application shows that although does not have many “voices” form frequent discussion postings, there is evidence both social information seeking large number on regular basis.