The effects of framing price promotion messages on consumers' perceptions and purchase intentions
作者： Shih-Fen S Chen , Kent B Monroe , Yung-Chien Lou
DOI: 10.1016/S0022-4359(99)80100-6
关键词:
摘要: … For the high-price product, our subjects indicated that a price … was true for the low-price product. We also offered the same … were more effective in changing subjects' purchase intentions. …
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sci-hub.se 参考文章(30)
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