Choice Architecture and Smartphone Privacy: There’s a Price for That

摘要: Under certain circumstances, consumers are willing to pay a premium for privacy. We explore how choice architecture affects smartphone users’ stated willingness install applications that request varying permissions. performed two experiments gauge premiums limit their personal information exposure when installing applications. When participants were comparison shopping between multiple similar functionality, quarter of our sample indicated $1.50 the application requested fewest permissions—though only viewing permissions each side-by-side. In second experiment, we more closely simulated user experience by asking them valuate single featured sets based on five between-subjects conditions. this scenario, had much smaller impact. Our results suggest many users concerned with privacy and less likely access information, but current architectures do not support this. propose improvements markets could result in decreased satisficing increased rational behavior.