The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
作者： Lawrence L. Garber , Eva M. Hyatt , Ünal Ö. Boya
DOI: 10.2753/MTP1069-6679170302
关键词:
摘要: … one particular visual element—package shape—to effect a certain size appearance. It is our … of package shape on size appearance by empirically testing a full array of package shapes …
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