Channel One: The Dilemma of Teaching and Selling.

摘要: It is unfortunate that the deliberations of educators and others about value Channel One to educational enterprise should be influenced by current method used pay for it, Mr. Johnston maintains. In spring 1990 Whittle Communications launched - an ambitious effort aimed at infusing schools with video technology innovative news programming. By 1993 number electing receive stood approximately 12,000. This translates audience more than eight million teens or almost 40% 12- 18-year-olds in United States who are attending school. Few innovations have received as much attention from press. The clippings three years newspaper coverage around country form a stack well over 10 feet high! For most part, stories focused on two minutes commercials news. Very few articles make any attempt examine benefit viewing weigh this against "cost" having students watch classroom. article I focus what can learn watching teachers principals think program ancillary services. views expressed based research (from fall through 1993), during which team us University Michigan Interwest Applied Research tracked One's impact 156 country.[1] Finally, consider whether these findings justify commercial exposure. What Is One? A school contracts receives satellite dish, videotape recorders automatic recording televised broadcasts, networked televisions every network supplies different types centerpiece daily 12-minute newscast designed schoolwide rebroadcasting grades 6 12. produced day Los Angeles. Each night it uplinked transmitted subscribing broadcast preceded signal turns recorder each a.m. show available preview retransmission throughout building time selected Two additional offerings use same array equipment. Every transmitted, block instructional videos Classroom Channel. collection programs Pacific Mountain Network cover popular topics curriculum, ranging mathematics science counseling foreign language instruction. Typically records catalogs future individual teachers. Educators' has only occasional broadcasts; professional interest educators. Over varied format content its producers searched best formula their target audiences. shows 1992-93 year typical formula. On average year, 1/2 were devoted similar those covered all major shows. international scene, extensive was given Somalia, Bosnia, breakup Soviet Union. national there regular political developments Washington (the Presidential election, Bush/Clinton transition, Clinton's handling economy) such high-profile events bombing World Trade Center Branch Davidian standoff Waco, Texas. remaining included (endangered species, space exploration, hurricanes) teens, specials AIDS, children alcoholics, life college. …