DO YOU FIND HEALTH ADVICE ON MICROBLOGGING PLATFORMS CREDIBLE? ROLE OF SELF-EFFICACY AND HEALTH THREAT IN CREDIBILITY ASSESSMENT

摘要: Despite the increasing prevalence, microblogging users are likely to face great challenges in assessing credibility of health information due user-generated nature content and length restriction on each microblog post. In this study we aim explore how assess advice terms posts. By incorporating Elaboration Likelihood Model Protection Motivation Theory, theorize that users’ self-efficacy expectation actions recommended a post their perception threat induced by can influence elaboration processes assessment. As progress, specific design controlled laboratory experiment test proposed hypotheses is included. Upon completion, potentially provide important theoretical implications areas online information, literature.