Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions
作者： Philip Kotler , Lalita A. Manrai , Dana-Nicoleta Lascu , Ajay K. Manrai
DOI: 10.1016/J.IBUSREV.2018.11.006
关键词:
摘要: Abstract This research advances four propositions and a conceptual model of country company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are selection evaluation, entry mode, segmentation-targeting-positioning, the marketing mix – first two international business domain, latter field. related advanced, based on an extensive literature review subsequent in-depth 169 published papers major their determinants, namely, characteristics, including opportunities, risks, various distances between host home country, which include experience, assets/resources, expansion/growth strategies. Managerial implications directions for future discussed.
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