作者: Robert Porter Lynch
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摘要: The Revolution Among Us. Understanding Alliances. How to Use an Alliance. ALLIANCE ARCHITECTURE. System of Success. Critical Driving Forces. Strategic Synergy. Great Chemistry. Negotiating for Win/Win. Power Operational Integration. MANAGING FOR SPECTACULAR RESULTS. Obtaining Excellent Rewards. Achieving Sharp Focus. Secret Art Management. TOOLS OF THE TRADE. Find Partners. About Money and Value. Techniques Structure Control. Dynamic International Deals. Managing the Details. ACHIEVING SUCCESS. Getting Started. Going with Flow. Growth Strategy Future. Appendix. Endnotes. Index.