Promouvoir la gestion de la diversité : Radioscopie des sites internet des grands groupes Européens

摘要: In the war for talent, many large companies are now seeking to attract and retain high potentail employees by endorsing diversity management. At same time, corporate social responsability in terms of (not just gender ethnicity but also religion, age a host other dimensions) employment has become increasily important as part reputation Hence strating revael their management values, policies statistics ethnic on websites. This study explores dicsoures used top European promote diversity. The paper ascertains definition diversity, types mentioned from eight countries, finding that main categories some countries Uk, whilts cultural international such France Germany. then considers drivers which can be identified those discourses, revealing motivated instigate grounds better performance, meeting costumer needs, managing good employer with an environment wher diverse people flourish. Building Dass Parker (199) model four strategic approachs evidence is found six responses challenge. These (1) reject differences, (2) protect (3) assimilate (4) accept respect (5) value use (6) integrate or mainstream into every organization identify capture business benefits advantage its individuals. concludes discussion implications practice well suggestion further research