Reply to criticisms of marketing, the consumer society and hedonism

摘要: Purpose – The purpose of this paper is to reply Andrew V. Abela's “Marketing and consumption: a response O'Shaughnessy O'Shaughnessy”: European Journal Marketing. article challenges number alleged claims in their “Marketing, the consumer society hedonism”, authors' seeks present systematic and, hopefully, intellectually coherent answer critique.Design/methodology/approach proceeds via discussion, argument conceptual analysis. three key areas critique, which focus on notion that these authors are somehow desensitized ethical significance materialism marketing's role its causation, examined succession.Findings There can be no finality only further debate; nevertheless we believe substantiate our claim marketing alone does not “cause” but it an inalienable fact human nature. first attributed us was harms h...