Condoms and CFLs: Environmental behavior change lessons from public health.

摘要: This 16-page paper explores ways in which public health behaviour change strategies can inform environmental communication (BCC) on individual community and policy levels. Specifically examples of frequently used HIV/AIDS literature are highlighted to draw parallels between prevention climate mitigation. The authors examine messaging schemes employing the Grim Reaper briefly Australia 1987 a 1980s-era advertisement from Uganda illustrating conflation AIDS with death. "Both Australian Ugandan campaigns were intended scare into safer behaviors also show that HIV was non-discriminating killer....However neither campaign provided information about nor suggested new effective preventing acquisition or transmission essentially only increased fear." Based evidence presented here claim is made fear-based messages ineffectual; "[s]uccessful interventions therefore often based behavior theories skill capacity building associated disease prevention..." explain following have been developed this perspective provide relevant literature.