From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing
作者： Peter C. Verhoef , P.K. Kannan , J. Jeffrey Inman
DOI: 10.1016/J.JRETAI.2015.02.005
关键词:
摘要: The world of retailing has changed dramatically in the past decade. The advent of the online channel and new additional digital channels such as mobile channels and social media …
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