Ego-Involvement and Persuasion: An Appreciative Look at the Sherif’s Contribution to the Study of Self-Relevance and Attitude Change

摘要: It has been 30 years since Sherif and Hovland’s (1961) Social Judgment volume in the Yale series on attitude communication was published. This text, which fourth final monograph highly influential series, represented a significant departure from previous books at least two grounds. First, provided new theoretical framework for understanding attitudes. While volumes were loosely organized around learning, drive, reinforcement notions, theory based idea that principles of human judgment uncovered studies psychophysics could be applied to attitudes persuasion. Of particular importance how person judged position advocated by communicator—was fall within person’s latitude acceptance, rejection, or noncommitment? Placement critical determinant amount change expected.