How Brands Grow: What Marketers Don't Know
作者： Byron Sharp
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摘要: 1. Evidence-based Marketing2. How Brands Grow3. to Grow Your Customer Base4. Which Customers Matter Most?5. Our Buyers Are Different6. Who Do You Really Compete With?7. Passionate Consumer Commitment8. Differentiation versus Distinctiveness9. advertising Works10. What Price Promotions Do11. Why Liyalty Programs Don't Work12. Mental and Physical Availability13. A Final Word
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