User interaction-biased advertising
作者： David M. Chickering , Jody D. Biggs , Christopher A. Meek
DOI:
关键词:
摘要: On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters an advertisement. Tracking accomplished via a client-side tracking mechanism server side mechanism. The allow advertisers their advertising campaigns better target advertisements. include, but not limited selections (clicking, etc.) conversions (purchases) and the like. Some instances include component that employ user-specific interaction automatically adjust, example, location, frequency, whom is displayed. also revenue generation by charging adjusting Instances with on-line media.
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