Multimodal Affective-Cognitive Product Evaluation

摘要: Repeated random-outcome trials together with affective, cognitive, and behavioral measures of liking wanting may be used to assess consumer preferences. In an exemplary implementation this invention, in each trial, a participant selects one two sources (e.g., beverage dispensers) product beverage). Each source dispenses the randomly, probability initially unknown participant, but which he or she guess while trying select most desired product. Affective participant's facial valence sympathetic nervous system activation are taken deciding on, anticipating arrival of, receiving, using, evaluating, reflecting on The affective combined cognitive self-report questionnaire items infer