Diversification and Economies of Scope

摘要: Diversification refers to the process by which single product, specialist firms become multiproduct firms. In this article, two fundamental questions in firm diversification are addressed: why do diversify, and how they organize for diversification. The goal is communicate logic, strategy, coherence of diversification, while illustrating choose organizational structures support Drawing on Resource-based View Transaction Cost Economics theories firm, it concluded that successful combination managers making strategic choices as lines business simultaneously developing appropriate supports. This conclusion has implications empirical testing, several scholars have recently begun undertake efforts integrate