Product personality and its influence on consumer preference
作者： P.C.M. Govers , J.P.L. Schoormans
DOI: 10.1108/07363760510605308
关键词:
摘要: … product personality positively influences consumer preference through a congruence effect. … personality and the consumer also has a positive effect on consumer preference. From …
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researchgate.net 参考文章(59)
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