An Investigation of the Effects of Three Factors on Response to Mail Questionnaires

作者: Jeanne E. Gullahorn , John T. Gullahorn

DOI: 10.1086/267170

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摘要: While conducting a survey of former Fulbright and Smith-Mundt grantees,' we investigated the effects three factors on questionnaire response frequencies: class mailing (half questionnaires were sent by first-class mail, half third-class mail); color printed green paper, white); type postage return envelope envelopes business reply, had stamps pasted them). Using 2 factorial design, randomly divided our sample into eight treatment groups, each which received different combination levels factors.

参考文章(1)
Olav Reiersøl, Tests of linear hypotheses concerning binomial experiments Scandinavian Actuarial Journal. ,vol. 1954, pp. 38- 59 ,(1954) , 10.1080/03461238.1954.10414194