Sensation Seeking, the Activation Model, and Mass Media Health Campaigns: Current Findings and Future Directions for Cancer Communication

摘要: The Activation Model of Information Exposure highlights the potential for individual differences in arousal response to information, as well consequences these patterns information processing and seeking. Over past 2 decades, theoretical approach has generated considerable research health communication. Most applications, however, have focused on substance use among adolescents young adults. In this article, we assess relevance activation cancer Although a wide range communication efforts related prevention treatment stand benefit from acknowledgement optimal levels arousal, also acknowledge issues challenges that remain work sensation reaching conclusion, explore some limitations its current form point new directions future research.