Countries and their products: A cognitive structure perspective

作者: Terence A. Shimp , Saeed Samiee , Thomas J. Madden

DOI: 10.1007/BF02894524

关键词:

摘要: … 4 The United States and Russia join in this two-dimensional … response to products from the United States; this percentage is … in Figure 1 that the United States, but not Russia, received a …

参考文章(36)
Harold H Kelley, None, Attribution theory in social psychology Nebraska Symposium on Motivation 1967. ,vol. 15, pp. 192- 238 ,(1967)
Russell H. Fazio, Martha C. Powell, Carol J. Williams, The Role of Attitude Accessibility in the Attitude-to-Behavior Process Journal of Consumer Research. ,vol. 16, pp. 280- 288 ,(1989) , 10.1086/209214
Warren J. Bilkey, Erik Nes, Country-of-Origin Effects on Product Evaluations Journal of International Business Studies. ,vol. 13, pp. 89- 100 ,(1982) , 10.1057/PALGRAVE.JIBS.8490539
Chih-Kang Wang, Charles W. Lamb, The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products: Journal of the Academy of Marketing Science. ,vol. 11, pp. 71- 84 ,(1983) , 10.1007/BF02721862
Gary M. Erickson, Johny K. Johansson, Paul Chao, Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Journal of Consumer Research. ,vol. 11, pp. 694- 699 ,(1984) , 10.1086/209005
Philippe Cattin, Alain Jolibert, Colleen Lohnes, A Cross-Cultural Study of “Made in” Concepts Journal of International Business Studies. ,vol. 13, pp. 131- 141 ,(1982) , 10.1057/PALGRAVE.JIBS.8490564
Donald G. Howard, Understanding How American Consumers Formulate Their Attitudes About Foreign Products Journal of International Consumer Marketing. ,vol. 2, pp. 7- 24 ,(1990) , 10.1300/J046V02N02_02
Johny K. Johansson, Israel D. Nebenzahl, Multinational Production: Effect on Brand Value Journal of International Business Studies. ,vol. 17, pp. 101- 126 ,(1986) , 10.1057/PALGRAVE.JIBS.8490861
David A. Aaker, Kevin Lane Keller, Consumer Evaluations of Brand Extensions Journal of Marketing. ,vol. 54, pp. 27- 41 ,(1990) , 10.2307/1252171