COUNTERFEITING THE NATION? Skopje 2014 and the Politics of Nation Branding in Macedonia

摘要: This article analyzes the political dynamics centered on Skopje 2014, an urban renovation project sponsored by government of Republic Macedonia, which is linked to efforts define a distinctive nation brand for country. Examining and controversies it has generated, I argue that form branding represented 2014 indicates new modality neoliberal governance in state functions as entrepreneurial subject within competitive global marketplace oriented attraction deterritorialized finance capital. show how promoting national image defined field management where development was imagined mediate Macedonia's relationship foreign investment tourism. However, illustrated Macedonian case, not only rationalizes but also grounded idiom popular claim-making state. Through portrayals inauthentic counterfeit copy other European cities, critics have constructed counterproductive promotion both economic existential threat citizen-subjects. The therefore explores can open space politics when nation-brand images emerge sites contestation. [nation branding, identity, representation, citizenship, neoliberalism, Macedonia]