Acceptance Of Qr Code In Taiwan: An Extension Of The Technology Acceptance Model.

摘要: The development and application of QR code is quite advanced in Japan Korea; contrast, at the time when was introduced Taiwan, lack mobile phone support limited applications meant that it not immediately popularized. In recent years, growing popularity smart phones has enhanced various code, only providing information to user, but also performing navigation, marketing ticketing functions, name a few. This study based on Technology Acceptance Model, with Social Influence, Facilitating Conditions, Awareness Knowledge, Operation Knowledge Price as usage factors, by verifying structural modelling through public surveys analyzing importance Model other influences users Taiwan driving factors incorporating government, telecommunication carrier business spheres.