Constructing competitive advantage: The role of firm-constituent interactions

摘要: Current models of competitive advantage emphasize economic factors as explanations for a firm’s success but ignore sociocognitive factors. This paper integrates and cognitive perspectives, shows how firms constituents jointly construct the environments in which compete. We argue that is systemic outcome develops participate six processes entail, not only use exchange resources, also communication about interpretations those exchanges. The make interactions affect decisions to resources. As evaluations given firm fluctuate, so do resources has access its marketplace. actions rivals produce shifting terrain on competition unfolds. illustrate these dynamics with discussion IBM’s changing computer industry 1980s. Copyright © 1999 John Wiley & Sons, Ltd.