Green products and corporate strategy: an empirical investigation
作者： Clare D'Souza , Mehdi Taghian , Peter Lamb , Roman Peretiatkos
DOI: 10.1108/17465680610669825
关键词:
摘要: … the influence of multiple factors on the green purchase intention of customers in Australia. … of the antecedents of green purchasing and highlight that green customers rely more on …
core.ac.uk
emeraldinsight.com参考文章(24)
Stokes Rc, Levy As, Effects of a health promotion advertising campaign on sales of ready-to-eat cereals. Public Health Reports. ,vol. 102, pp. 398- 403 ,(1987)
John F. Wasik, Green marketing & management : a global perspective Published in <b>1996</b> in Cambridge Mass by Blackwell Business. ,(1996)
Dennis Adcock, Marketing Strategies for Competitive Advantage ,(2000)
Gopalkrishnan R. Iyer, Business, Consumers and Sustainable Living in an Interconnected World: A Multilateral Ecocentric Approach Journal of Business Ethics. ,vol. 20, pp. 273- 288 ,(1999) , 10.1023/A:1006095304996
Pauline M. Ippolito, Alan D. Mathios, Information, advertising and health: a study of the cereal market. The RAND Journal of Economics. ,vol. 21, pp. 459- 480 ,(1990) , 10.2307/2555620
Claas van der Linde, Michael E. Porter, Green and Competitive: Ending the Stalemate Journal of Business Administration and Policy Analysis. pp. 215- ,(1995)
S. Arora, Timothy N Cason, Why do firms volunteer to exceed environmental regulations? : Understanding participation in EPA's 33/50 program Land Economics. ,vol. 72, pp. 413- 432 ,(1996)
Michael Jay Polonsky, Judith Bailey, Helen Baker, Christopher Basche, Carl Jepson, Lenore Neath, Communicating Environmental Information: Are Marketing Claims on Packaging Misleading? Journal of Business Ethics. ,vol. 17, pp. 281- 294 ,(1998) , 10.1023/A:1005731914135
Pauline M. Ippolito, Alan D. Mathios, Information, Advertising, and Health Choices: A Study of the Cereal Market The RAND Journal of Economics. ,vol. 21, pp. 211- 246 ,(1990) , 10.1007/978-94-011-7076-5_11
Michael V. Russo, Paul A. Fouts, A Resource-Based Perspective On Corporate Environmental Performance And Profitability Academy of Management Journal. ,vol. 40, pp. 534- 559 ,(1997) , 10.5465/257052