Children’s purchase behavior in the snack market: Can branding or low price motivate a healthy choice?

摘要: Background : Children’s dietary related diseases and their associated costs have expanded dramatically in many countries, making children’s food choice a policy issue of increasing relevance. As children spend considerable amount money on energy dense, nutrient‐poor (EDNP) products better understanding the main drivers purchase decisions is crucial to prompt this behavior towards more health promoting diet. Objective: The objective study investigate role branding price motivating choose healthier snack options. Methods: investigates choices ages 8 11 based survey experiment. research took place after‐school programs selected schools Boston area. 118 part study. Products experiment differed three attributes, namely, product type (chocolate chip cookie as less healthy, apple slices strawberry tube yogurt healthy snacks), brand (McDonald’s or generic), ($0.30, $0.50, $0.70). Data was analyzed using aggregated logit models, random parameter model latent class analysis. Results: results show that deci¬sions are primarily determined by with most showing high signifi¬cant pre¬ference for choco¬late cookies. Surprisingly, generic preferred over McDonald’s across whole sample, though stating they like reveal also decision. Prices only prove significant after controlling whether not obtain allowance. Conclusion: First, it simple awareness but child’s liking what determines success¬ful child potentially option. Second, extent chil¬dren’s experience influences responsiveness. To who receive allowance once buying snacks, higher prices EDNP snacks could be