Decision-Making and Market Orientation in the Internationalization Process of Small and Medium-Sized Enterprises
作者： Simon Collinson , Gabler Verlag , John Houlden
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摘要: ■ Mental maps are used to represent the risk-perceptions and foreign market orientations of decision-makers within a sample dynamic small firms in UK. Quantitative qualitative analyses help identify factors that influence top managers' perceptions their spatial environment link these resulting patterns internationalisation.
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